About Almoe Group

Almoe Group of Companies is the region’s most trusted one-stop shop for Audio Visual and IT products and solutions. With over 20 years of experience in this industry, our technical expertise and knowledge has helped us grow from a humble beginning in 1994 in Dubai, to marking our presence across GCC and India.


Al Mahabara Office Equipment – ALMOE, nurtured under the dynamic leadership and management of our founders and managing partners Tyronne Pires and John Simento, has grown into a leading business group offering Audio Visual & IT products and solutions with various divisions specializing in distribution, integration and equipment rentals.


Our competitive edge is our single-minded drive and dedication to be a strategic partner to our clients. Equipped with our collective expertise, we have a reputation of developing the best tailor-made solutions including systems, designs, integration, installation, rentals and support services. 

The Next Level

As a leading solutions provider, ALMOE persistently strives towards realizing its vision of being recognized as the first thought leader in Audio-Visual, IT and office solutions in the region. We are committed to excellence through our customer motivated innovations, holistic competencies, key business partnerships and distinctive services. We aim to take your business to the next level and unlock the door to leverage value through our seamlessly integrated end-to-end solutions.

Key Facts

  • Founded in 1994
  • Almoe Group constitutes of 5 divisions
  • Over 40 renowned Audio Visual & IT brands
  • Consistent growth year on year
  • Almoe employs over 400 staff
  • Presence in 4 countries

Our Vision

To maintain and further enhance our reputation of being the MOST TRUSTED source for Audio Visual and IT solutions, powered by our superlative service support.

We have achieved this reputation through our commitments to:

  • Our Clients— to help them achieve what matters most to them
  • Our Employees— to create an environment where they can excel
  • Our Communities— to make a worthy mark and a real difference in the world we live in

At ALMOE, our people are the key to achieving our vision of being recognized as the leader in Audio Visual and IT Solutions in the UAE. We therefore work hard to create an environment that acknowledges our employees’ unique talents, contributions and accomplishments.

Core Values

  • Quality – Our passion for impeccable, stellar products and services
  • Leadership – Our courage and determination to shape our future
  • Adaptability – To quickly and effectively change and grow with the global and regional market
  • Integrity – In our service and trustworthiness as a company
  • Accountability – Accomplishing what we promise


Our Mission

With a dedicated focus and responsibility towards our partners, clients and employees, we aim to further diversify our product portfolio and mark footprints globally.

Management Team

 John Simento,  Managing Partner

“We have been pioneers in introducing cutting edge technology in this region and our services are par excellence. Heading towards a global existence is inevitable, but our aim to match client expectations with professional plan remains evermore. We want to maintain the quality we are giving to our end users, as we are known for that. Even if we are running at a loss on a job, we will nevertheless ensure we finish it properly." 


Tyronne Pires,  Managing Partner

“We have just marched into the third decade of our existence. We will further enhance this business, despite already being market leaders, and leverage areas in which we have leading competencies and innovative, cutting-edge technologies. Most importantly, our commitment towards our customers and employees remains absolute, as we tread further in our success story.” 


Vivian Pires,   Managing Partner

“Almoe Group has been developing a strategy for years based on diversification in markets with high growth potential, a customer-centric business model and technology as a key element in order to face the transformation process being experienced in the Audio Visual and IT sector. We have been able to anticipate and evolve, offering our customers new, more simple solutions that they can access how, where and when they want. All this has been possible due to the use of technology as a strategic element to differentiate us from our competitors.” 

Jamal Sabri, Group C.E.O

“With a dedicated focus and responsibility towards our partners, clients and employees, we aim to further diversify our product portfolio and mark footprints globally.” 

Corporate Governance

We are committed to achieving the highest standards of corporate conduct. This value, in turn, recognises the importance of having in place a set of well-defined governance processes to enhance performance and accountability. A privately-owned company, Almoe is very clearly structured and adheres to organised corporate governance, which entails:

  • Responsible management and focus on quality
  • Controlled processes outlined by UAE laws and regulations
  • Goal-oriented and effective cooperation between partners
  • Keeping the interest of partners, suppliers and employees foremost and equal
  • Transparency in entrepreneurial decisions
  • An appropriate financial and risk management system

Key Achievements

Spanning two decades of growth and expansion, the Almoe Group has a number of accomplishments within the region under its belt.

Our success stories also include integration of Audio Visual equipment for major hotels in the UAE, from building the largest LED screen in the world to the largest Seamless Samsung displays in malls. Almoe also undertook the equipment setup for former US President George Bush’s visit to Abu Dhabi.

Key Milestones

  • 1994- Set up office
  • 1996 - Almoe Digital Solutions
  • 1998 - Al Mahbara Office Equipment Trading LLC (ALMOE) - Abu Dhabi
  • 2001 - Almoe AV Systems
  • 2003 - Almoe AV Rentals
  • 2006 - Abcom Solutions
  • 2007 - Expansion into the Indian Subcontinent with offices in Bangalore, Mumbai, Delhi and Kolkata
  • 2009 - Expansion into the Qatar with office in Doha
  • 2011 - Expansion into Saudi Arabia
  • 2012 - Abcom Solutions - Abu Dhabi
  • 2012 - Launch of Ecommerce Platform, JT Online [projectorsquare.com and lampscentre.com]


Year Description Brand
2011/2012 Highest P-Touch Units and Value growth in the region Brother
2011 Achievement Award Brother
2008-2009 Best Sales in the Region Brother
2004 Middle East Distributor of the Year  
2003 Outstanding Achievement Epson